Giving interviews to the media in the 21st century is definitely not to be taken lightly! One word out of place, said to a ‘rottweiler’ interviewer can open you up to all sorts of problems. However, if you’ve anticipated the awkward questions, done your preparation and some rehearsal, things can be very different - and even enjoyable! Media training is definitely NOT about learning to avoid the difficult questions but it is ALL about gaining confidence to deal with them. Capture the audience’s imagination – be it press, radio or TV - and you will capture the media!